Dell launches Ultrabook at Rs 79,990

 

Mumbai, March 20: 

Dell launched its Ultrabook in India on Tuesday.

Easily mistaken for a MacBook Air, Dell's Ultrabook XPS 13 weighs only 1.36 kg and is equipped with an Intel processor.

The Ultrabook has a battery life of 5-8 hours and has an estimated start-up time of seven seconds. It is priced upwards of Rs 79,900. The product has a 1.3MP Webcam and no CD drive. Officials said they said they are looking at aggressive sales targets but did not give numbers.

“We provide a three-year drop and break warranty for the Ultrabook. We will soon launch touch and hybrid models of the same,” said Mr Mahesh Bhalla, Executive Director and General Manager, Consumer and SMB, Dell India.

Apple's MacBook Air, which seems to be the closest competitor to the product, is priced in the Rs 60,000 range, much below the Dell Ultrabook. “We hope the Ultrabook gives consumers the best of both the worlds of (laptop and tablets). As the demand of the product goes up, we expect that the prices will come in line with competitors,” said Ms Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia. The Ultraboook was also showcased at the CES 2012 and was awarded the “best new Ultrabook.” 

by admin- shrenik